Smart Digital GmbH

Smart Digital offers the largest AI-based service for user-centered personalization in real-time.

Smart Digital GmbH

Smart Digital offers the largest AI-based service for user-centered personalization in real-time.

Smart Digital offers the largest AI-based service for user-centered personalization in real-time. Smart Digital specializes in the development, implementation, and operation of customer-specific marketing solutions for real-time personalization. Powered by Artificial Intelligence (AI).

Smart Digital customers include Europe’s leading automotive companies, supporting their markets in more than 35 countries. Smart Digital also works for leading insurance, e-commerce, and tourism companies.

Since 2019 Smart Digital is part of Omnicom Group – a global leader in marketing communications.

Work Reel

High level service offerings/capabilities

Capabilities

Enabling customers to bring their customer centric strategy to life.
Experts for 1:1 Personalization at scale across all channels and touchpoints.
Data Science Powerhouse, using the most advance AI algorithms to leverage the value of 1st party data.
Designing algorithmic solutions based on AI to personalize and optimize user experiences in real-time.
Leading Enterprise Decision Platform “Smart Signals”.
Unique service model to scale and manage solutions globally.

Portfolio/Services

Martech Consulting:

Data-Driven Marketing Consulting, Martech Strategies, Analysis of Technological Architectures, Provider Selection

Implementation Service:

Tracking Setup/Data Layer, Tag Management, Web Analytics, Personalization & AB- Testing, Software Development Projects, DMP Rollout.

Data Science Consulting:

Data Strategies, Large Scale Data Analysis, AI based automation, Unified Customer Profile

Enterprise Tag Management:

Data Governance, Tag Integration, Tag Privacy Management

Reporting & Analytics:

Web Analytics Service, KPI Conception and Dashboards, Reporting Systems & Data Visualization, Anomaly Detection

Data Science Service:

Predictive Analytics, Insight Mining, Segmentation, Targeting Affinities, Recommendations Service, Deep Behavior Prediction.

Engagement Service:

Business Planning, Use case planning, Campaign Management, Data-Driven Optimization, Customer Experience Enablement.

Solutions:

Smart Signals CDP, Data Science Workbench, AI Based Real-Time Processing, Incentive Engine.

Who we are

Smart Digital offers the largest AI-based service for user-centered personalization in real-time.

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