Thought Leadership Articles

The Personalized Marketing Blueprint
By OPMG

The Personalized Marketing Blueprint

Personalized Marketing has long been one of the biggest challenges for marketers — using data to reach the right person with the right message at the right moment, automated at scale — but now it’s experiencing renewed urgency and focus.

Strategies to Bank on: Navigating the Changing Landscape of Retail Banking
By Credera

Strategies to Bank on: Navigating the Changing Landscape of Retail Banking

The financial services industry looks entirely different than it did just a few years ago. From the future of wealth management to the rise, fall, repeat cycle of crypto to digitally native banks, we've scanned the landscape to bring you the most relevant innovations— and share how to keep up with them.

Credera
Headless CMS: Explore the Benefits and Challenges
By Credera

Headless CMS: Explore the Benefits and Challenges

When it comes to brand inclusivity, the stakes have never been higher. Which is why we embarked on this significant pro-active piece of research. This revealed the Brand Inclusion Gap - the difference between the advancements in DE&I that brands are making, and consumer expectations.

Credera
The Path Towards ML-ightenment
By Credera

The Path Towards ML-ightenment

In this pocket guide, we offer a practical machine learning operations (MLOps) framework that captures the concepts and tools to accelerate a machine learning (ML) adoption journey.

The Savvy CMO Survey Part 4: How to Solve the Digital Skills Gap
By Credera

The Savvy CMO Survey Part 4: How to Solve the Digital Skills Gap

One in three Chief Marketing Officers (CMOs) admit their marketing team does not have the skills and experience to get the best out of their technology. Because of this, when asked about budget allocation over the next 12 months, CMOs ranked “hiring the right talent to take advantage of modern MarTech” as the most pressing item.

The Savvy CMO Survey Part 3: Building the CX of the Future
By Credera

The Savvy CMO Survey Part 3: Building the CX of the Future

The Savvy CMO Survey Part 3 is the third report in Credera’s four-part series that explores how chief marketing officers (CMOs) can implement an efficient and effective customer experience.

Standing up for diversity: the brand inclusion gap
By RAPP

Standing up for diversity: the brand inclusion gap

When it comes to brand inclusivity, the stakes have never been higher. Which is why we embarked on this significant pro-active piece of research. This revealed the Brand Inclusion Gap - the difference between the advancements in DE&I that brands are making, and consumer expectations. Because nearly 80% of consumers think it's important that brands are diverse and inclusive with their comms.

The Human Story of the Metaverse
By Critical Mass

The Human Story of the Metaverse

The most chaotic hype around the metaverse has calmed (somewhat), but, as with other waves of technology, now is when it gets interesting. In our 2022 Q4 report, we take a look at the consumer behaviors that are driving the adoption and rejection of metaverse experiences to answer the question—what’s the real metaverse opportunity?

Consumer Intelligence on Artificial Intelligence
By Critical Mass

Consumer Intelligence on Artificial Intelligence

As businesses go full throttle in trying to embrace the latest AI technology, we thought it would be valuable to understand the consumer side of things. What, exactly, do everyday people in the U.S. think about AI? Are they worried? Hopeful? Intrigued? And how much do they know about it?

The Promise and Challenge of the Computer on Wheels
By OPMG

The Promise and Challenge of the Computer on Wheels

How Automakers Need to Accelerate Their Software Monetization Efforts to Win

Precision Consumer 2030
By s&h

Precision Consumer 2030

From DNA to voice tech, image recognition to the microbiome, biometrics to emotion detection – digital biology has been propelled to the forefront of culture as the desire for personalization increases in our society. Consumers are starting to understand the value of their personal, biological data, as are organizations and policy makers.

sparks & honey
Future of Giving 2020
By s&h

Future of Giving 2020

In the year 2020, there has never been a better time to unravel the cultural landscape of giving. As we write this, the coronavirus pandemic is raging throughout the world, inequalities that have long been in the shadows are now in the limelight, our environment is burning, and economic chaos is causing uncertainty for people around the world. We need giving now more than ever. Giving is about preserving the resources of our collective future.

sparks & honey

Learn more about our Agencies & Consultancies

Browse through the profiles of our world class talent

Contact OPMG
Guys in a meeting
Guys in a meeting

Let's talk

If you like the sound of working with a custom blend of agencies and consultancies, that can get right to the heart of your marketing needs, why not get in touch?

Contact OPMG
Women smiling
Women smiling