News

From Control To Co-Creation: How AI Is Flipping The Brand Narrative

 

RAPP UK WINS BIG AT CAMPAIGN AOY AWARDS …. AGAIN!!

WINNER – Agency of the Year Performance Agency of the Year Customer Engagement Agency of the Year Digital Transformation Agency of the Year New Business Leader – Tracey Barber, CMO, RAPP UK Agency Leader Customer Engagement – Gabby Ludzker, CEO, RAPP UK

Omnicom Named a Leader in Marketing Creative and Content Services by Independent Research Firm
Omnicom Named a Leader in Marketing Creative and Content Services by Independent Research Firm Omnicom (NYSE: OMC) today announced it has been named a Leader in “The Forrester Wave™: Marketing Creative and Content Services, Q1 2025” by Forrester Research, Inc. Within Forrester’s 17-criterion evaluation, Omnicom’s participating networks – Omnicom Precision Marketing Group (OPMG) and Omnicom Advertising Group [...]
AI Is Changing How Marketers Train Their Teams—Here’s What They Need To Know
AI Is Changing How Marketers Train Their Teams-Here's What They Need to Know By Katrin Zimmerman As AI impacts marketing, it’s also redefining what human expertise needs to look like in this landscape. Brand marketers now have a unique responsibility: balancing AI-driven efficiency with the irreplaceable qualities that only people can bring. This shift is no longer a [...]
The Price is Right, or Is It? AI’s Role in Reshaping E-Commerce Ethics
The Price is Right, or Is It? AI’s Role in Reshaping E-Commerce Ethics Author: Vincent Yates, Chief Data Scientist and Partner | Credera In this digital age, the integration of artificial intelligence (AI) with e-commerce has fundamentally altered the dynamics between consumers and brands. AI is becoming increasingly pivotal in the digital customer experience (DCX) [...]
How Data Transparency Can Shape the Future of Your Brand and Your Connection to Customers
How Data Transparency Can Shape the Future of Your Brand and Your Connection to Customers Author: Laura Aldridge VP, Data Privacy Officer | RAPP  eliminating these tracking mechanisms. It also served as a wake-up call for marketers, underscoring the urgent need to adapt to the evolving digital landscape. Historically, the use of third-party cookies has [...]
Omnicom Named a Leader in Commerce Services by Independent Research Firm
Omnicom Named a Leader in Commerce Services by Independent Research Firm Omnicom (NYSE: OMC) today announced it has been named a Leader in “The Forrester Wave™: Commerce Services, Q2 2024” by Forrester Research, Inc. Within Forrester’s 24-criterion evaluation, Omnicom received the highest scores possible in 12 criteria, including commerce strategy, vision, innovation, retail media, platforms, data [...]
A Discussion on Ethics and Algorithms in AI-Driven Marketing
A Discussion on Ethics and Algorithms in AI-Driven Marketing Author: Vincent Yates, Chief Data Scientist and Partner | Credera As we move through an era marked by rapid technological advancements, the marketing sector emerges as an arena of profound change. Driving this transformation is artificial intelligence (AI). Through its swift adoption and milestones like ChatGPT achieving record [...]
The Renaissance of Brand: Combining Technology with Human Touch
The Renaissance of Brand: Combining Technology with Human Touch Author: Matt McNeany, Chief Transformation Officer | OPMG In today’s marketing world, it can sometimes feel as though we’re living through the “Rise of the Machines”—faceless algorithms meticulously feeding automated content to predictive profiles, a far cry from the era epitomized by the likes of Don [...]
Develop Your Privacy Habit: Beyond Dreaming to Action
Develop Your Privacy Habit: Beyond Dreaming to Action Author: Mark Zahorik Data Privacy Officer & Head Of IT Operations | OPMG Discover the key to operational data privacy transformation. Learn why it’s crucial and how to implement it effectively. Mark Zahorik, the data privacy officer & head of IT operations at Omnicom Precision Marketing Group, [...]