OPMG Digital Marketing News and Updates | OPMG

Omnicom Named a Leader in Marketing Creative and Content Services by Independent Research Firm

April 15, 2025

Omnicom Named a Leader in Marketing Creative and Content Services by Independent Research Firm

BY: Jochebed Fekadu

Position:

April 15, 2025

The Price is Right, or Is It? AI’s Role in Reshaping E-Commerce Ethics

Position: Agency

June 13, 2024

How Data Transparency Can Shape the Future of Your Brand and Your Connection to Customers

Position: Agency

June 13, 2024

Omnicom Named a Leader in Commerce Services by Independent Research Firm

BY: Cree Flournoy

Position:

May 17, 2024

A Discussion on Ethics and Algorithms in AI-Driven Marketing

Position: Agency

May 15, 2024

The Renaissance of Brand: Combining Technology with Human Touch

BY: Matt McNeany

Position: Chief Transformation Officer

May 15, 2024

Develop Your Privacy Habit: Beyond Dreaming to Action

BY: Mark Zahorik

Position: Data Privacy Officer

May 15, 2024

Omnicom’s Credera creates an unrivaled global MarTech consulting firm

Position: Agency

April 10, 2024

Credera parent Omnicom Precision Marketing Group named a notable provider in Adobe Services Landscape report

Position: Agency

April 10, 2024

How regionalised data sovereignty is changing the marketing landscape

BY: Christoph Bornschein

Position: President of Digital Strategy, Business Development, and Growth for Omnicom Group in Germany

January 3, 2024

Should You Bring Your Whole Self to Work?

BY: Jochebed Fekadu

Position: DE&I Project Manager

January 3, 2024

What’s Going to Define the Brand of the Future?

Position: VP Global Initatives

January 3, 2024

Achieving Customer-Centricity in 2023: The CMO’s To-Do List

BY: Matt McNeany

Position: Chief Transformation Officer

November 17, 2023

Leaders must prepare now for future ways of working

Position: Chief People Officer

November 17, 2023

Virtual Agencies: How A New Model Benefits Agencies And Clients

Position: VP Global Initatives

November 17, 2023

3 Tips for Ensuring Your Client Work Is Steeped in DEI Values

BY: Tony Hobley

Position: Chief DE&I Officer

November 17, 2023

Enterprise cloud services: Key challenges and how to mitigate them

Position: Agency

August 29, 2023

Technology Tangents | AI vs. no code: Higher abstraction tooling & its impact on business

Position: Agency

August 29, 2023

Big wins for Critical Mass - W3 Awards

BY: Cree Flournoy

Position:

October 3, 2023

Predicting house prices using Google's Vertex AI platform

Position: Agency

August 29, 2023

Technically Minded | A guide to data clean rooms

Position: Agency

August 29, 2023

Scale & optimize your data science investment through cloud migration

Position: Agency

August 29, 2023

Website accessibility: How to get the basics right when building a site

Position: Agency

August 29, 2023

Solving modern business problems with edge technology

Position: Agency

August 29, 2023

Celebrating Pride month at Credera: Gather, dream, amplify

Position: Agency

August 28, 2023

Credera recognized as a top 10 national Top Workplace in Technology

Position: Agency

August 28, 2023

Improving patient experiences in the payer space through actionable insights and strategies

Position: Agency

August 28, 2023

Technology Tangents | Organizing intelligence: Reshaping organizations in the age of AI

Position: Agency

August 28, 2023

Technology Tangents | Mind vs. machine: Unravelling AI's influence on human value

Position: Agency

August 28, 2023

Green IT: Optimizing the stack from infrastructure to code

Position: Agency

August 28, 2023

NRG, a $30 billion energy company, democratizes data with a data marketplace

Position: Agency

August 28, 2023

DE&I maturity for ERGs and diversity councils part 2: Foundational needs

Position: Agency

August 28, 2023

How to Make the Process of Design (Not Just the End Product) Accessible

Position: Agency

August 28, 2023

Technology Tangents | Code craft: Decoding the AI challenge for CIOs in the corporate realm

Position: Agency

August 28, 2023

Technically Minded | Generative horizons: How Generative AI is transforming marketing

Position: Agency

August 28, 2023

Technology Tangents | Unlocking innovation: The generative AI revolution in business

Position: Agency

August 29, 2023

The Credera Brief | Setting a Structured Innovation Strategy

Position: Agency

August 28, 2023

ChatGPT vs. the law: The legal implications of AI

Position: Agency

August 28, 2023

Credera named a Forbes World’s Best Management Consulting Firm for second year

Position: Agency

August 28, 2023

5 User Research Lessons From the TV Show Silicon Valley

Position: Agency

August 28, 2023

Building a data strategy

Position: Agency

August 28, 2023

Those Who Leap - Trailhead

BY: Critical Mass

Position: Agency

August 23, 2023

Slow Cooking with AI Part 2

BY: Critical Mass

Position: Agency

August 23, 2023

Slow Cooking with AI Part 1

BY: Critical Mass

Position: Agency

August 23, 2023

The M&M’s Spokescandies on Pause work has been shortlisted in FIVE categories!

BY: Cree Flournoy

Position:

August 23, 2023

Critical Mass nominated EIGHT times in the The Drum Awards

BY: Cree Flournoy

Position:

August 23, 2023

Critical Mass Wins Performance Marketing World Awards

BY: Cree Flournoy

Position:

August 23, 2023

Critical Mass goes home with five awards from the Internet Advertising Competition!

BY: Cree Flournoy

Position:

August 23, 2023

A game-changing solution for personalized advertising

BY: Critical Mass

Position: Agency

August 21, 2023

Across the Pet-Verse: Building Essential Brands with Data-Driven Personalization

BY: Critical Mass

Position: Agency

August 21, 2023

Crafted with Code Honoree: Exclusive with Ferdi

BY: Critical Mass

Position: Agency

August 21, 2023

Out with web3, in with AI? Here's why marketers should be wary of tech hype cycles

BY: Critical Mass

Position: Agency

August 21, 2023

For our money, here are the Financial Services trends we’re watching for 2023

BY: Cree Flournoy

Position:

August 11, 2023

Critical Mass shows that the key to growth is a connected ecosystem - Interviews

BY: Cree Flournoy

Position:

August 11, 2023

Generative AI, Like ChatGPT, Won’t Destroy Creativity. It’ll Save It.

BY: Cree Flournoy

Position:

August 11, 2023

So How Exactly Can ChatGPT Change Advertising?

BY: Critical Mass

Position: Agency

August 11, 2023

Education and empathy are essential on the journey to ensure equity for all

BY: Critical Mass

Position: Agency

August 21, 2023

Web3 Is Here. Now, Let’s Talk About 'SystemDesign3'

BY: Cree Flournoy

Position:

August 11, 2023

Breaking The Bamboo Ceiling: Advancing Asian Women To C-Suite Leadership

BY: Cree Flournoy

Position:

August 11, 2023

3 Ways to Create a Culture of Continuous Feedback

BY: Cree Flournoy

Position:

August 11, 2023

Here's How Leaders May Be Unknowingly Causing A Toxic Workplace

BY: Cree Flournoy

Position:

August 11, 2023

Critical Mass Nissan's Ariya campaign is shortlisted at the New York Festivals

BY: Cree Flournoy

Position:

July 27, 2023

Critical Mass has 24 shortlists at Creativepool

BY: Cree Flournoy

Position:

July 27, 2023

Critical Mass M&M's - Spokescandies on Pause Wins 2 Lions

BY: Cree Flournoy

Position:

July 27, 2023

TLGG 2023 Awards

BY: Cree Flournoy

Position:

July 27, 2023

Credera launches global cross-functional AI council and increases AI investment to lead through paradigm shift

BY: Cree Flournoy

Position:

July 19, 2023

Critical Mass wins two Bronze Stevie awards for City National Bank

BY: Cree Flournoy

Position:

June 14, 2023

Salesforce has named BrightGen as Outstanding Implementation Partner in 2023

BY: Cree Flournoy

Position:

June 12, 2023

How to Avoid Reactionary Marketing Spend

BY: Cree Flournoy

Position:

March 10, 2023

Rebuilding a Brand to Fit in a Post-Pandemic World

BY: Cree Flournoy

Position:

February 24, 2023

Pledge vs. Practice: Why Diversity, Equity and Inclusion Requires True Executive Buy-In

BY: Jochebed Fekadu

Position: DE&I Project Manager

February 24, 2023

Incorporating DE&I Into The Entire Employee Lifecycle

BY: Jochebed Fekadu

Position: DE&I Project Manager

February 23, 2023

What Apple, Amazon and Kim Kardashian Can Teach You About Innovating Every Day

BY: Cree Flournoy

Position:

February 23, 2023

How Data Can Empower Acts Of Purpose -- Along With Acts Of Purchase

BY: Cree Flournoy

Position:

February 23, 2023

How To Optimize Your Martech Stack With Niche Platforms

BY: Swaroop Reddy

Position: Chief Information Officer

February 23, 2023

3 Tips for Ensuring Your Client Work Is Steeped in DEI Values

BY: Tony Hobley

Position: Chief DE&I Officer

February 23, 2023

How exceptional customer experience can scale revenue and increase consumer loyalty

BY: Cree Flournoy

Position:

February 23, 2023

The Psychology of Pandemic-Induced Shopping Behaviors

BY: Swaroop Reddy

Position: Chief Information Officer

February 23, 2023

Surprise! All Brands Are Now Health and Wellness Brands

BY: Cree Flournoy

Position:

February 23, 2023

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